/* ==========================================================
   Rayen Foods — sistema de diseño
   ========================================================== */
:root{
  --green:#12663b;          /* verde del logo */
  --green-600:#0f5732;
  --green-deep:#0b3a22;     /* tinta de bloques oscuros */
  --gold:#efa71f;           /* dorado del logo */
  --gold-soft:#f6c766;
  --navy:#1f2b4d;           /* caja de snacks */
  --cream:#f4efe3;          /* envase crema */
  --paper:#fbf8f1;
  --ink:#16241c;
  --text:#3f4a43;
  --muted:#6c766f;
  --line:#e4ddcc;
  --white:#fff;

  --radius:18px;
  --radius-sm:12px;
  --shadow:0 18px 40px -24px rgba(11,58,34,.35);
  --shadow-lg:0 30px 60px -30px rgba(11,58,34,.45);

  --container:1250px;
  --gap:clamp(20px,3vw,32px);
  --header-h:88px;

  --f-head:"Outfit",system-ui,sans-serif;
  --f-body:"DM Sans",system-ui,sans-serif;
  --ease:cubic-bezier(.22,.61,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:calc(var(--header-h) + 10px)}
body{margin:0;font-family:var(--f-body);font-size:1.0625rem;line-height:1.65;color:var(--text);background:var(--paper);-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4,h5{font-family:var(--f-head);color:var(--ink);line-height:1.12;margin:0 0 .5em;font-weight:700;letter-spacing:-.01em}
p{margin:0 0 1em}
ul{margin:0;padding:0;list-style:none}

/* textos claros sobre fondos oscuros: títulos incluidos */
.hero,.page-hero,.cta,.section--dark{color:rgba(255,255,255,.86)}
.hero h1,.hero h2,.hero h3,.hero h4,
.page-hero h1,.page-hero h2,.page-hero h3,.page-hero h4,
.cta h1,.cta h2,.cta h3,.cta h4,
.section--dark h1,.section--dark h2,.section--dark h3,.section--dark h4{color:#fff}

.container{width:100%;max-width:var(--container);margin-inline:auto;padding-inline:24px}

/* ---------- utilidades ---------- */
.eyebrow{display:block;font-family:var(--f-head);font-size:.8rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--green);margin:0 0 7px}
.hero .eyebrow,.page-hero .eyebrow,.cta .eyebrow,.section--dark .eyebrow{color:var(--gold-soft)}
.lead{font-size:1.15rem;color:var(--text)}
.section{padding-block:clamp(64px,8vw,110px)}
.section--cream{background:var(--cream)}
.section-head{max-width:720px;margin-bottom:clamp(36px,5vw,56px)}
.section-head--center{margin-inline:auto;text-align:center}
.section-head h2{font-size:clamp(1.9rem,3.4vw,2.7rem);margin-top:15px}
.section-head p{color:var(--muted);font-size:1.08rem}
.section--dark .section-head p{color:rgba(255,255,255,.78)}
em.hl{font-style:normal;color:var(--gold)}

/* ---------- botones ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--f-head);font-weight:600;font-size:.98rem;padding:.85em 1.5em;border-radius:999px;text-decoration:none;border:1.5px solid transparent;cursor:pointer;transition:background .25s var(--ease),color .25s var(--ease),border-color .25s var(--ease),transform .25s var(--ease)}
.btn:hover{transform:translateY(-2px)}
.btn--primary{background:var(--green);color:#fff}
.btn--primary:hover{background:var(--green-600);color:#fff}
.btn--ghost{background:transparent;border-color:var(--line);color:var(--ink)}
.btn--ghost:hover{border-color:var(--green);color:var(--green)}
.hero .btn--ghost,.page-hero .btn--ghost,.cta .btn--ghost,.section--dark .btn--ghost{border-color:rgba(255,255,255,.55);color:#fff}
.hero .btn--ghost:hover,.cta .btn--ghost:hover,.section--dark .btn--ghost:hover{background:#fff;color:var(--green-deep);border-color:#fff}
.link-arrow{display:inline-flex;align-items:center;gap:8px;font-family:var(--f-head);font-weight:600;color:var(--green);text-decoration:none}
.link-arrow svg{transition:transform .25s var(--ease)}
.link-arrow:hover svg{transform:translateX(4px)}

/* ---------- header (siempre blanco) ---------- */
.site-header{position:sticky;top:0;z-index:90;background:#fff;box-shadow:0 1px 0 var(--line),0 8px 24px -20px rgba(0,0,0,.35);transition:box-shadow .25s var(--ease)}
.site-header.is-scrolled{box-shadow:0 1px 0 var(--line),0 10px 30px -18px rgba(0,0,0,.35)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;height:var(--header-h)}
.brand{display:inline-flex;align-items:center;gap:12px;text-decoration:none;flex:none}
.brand img{width:65px;height:65px}
.brand__name{font-family:var(--f-head);font-weight:800;font-size:1.54rem;letter-spacing:.02em;line-height:1;color:var(--green)}
.brand__name span{color:var(--gold)}
.nav{display:flex;align-items:center;gap:6px}
.nav a{color:var(--ink);text-decoration:none;font-family:var(--f-head);font-weight:500;font-size:.98rem;padding:.5em .8em;border-radius:999px;white-space:nowrap;transition:color .2s var(--ease)}
.nav a:hover,.nav a.is-active{color:var(--green)}
.nav a.is-active{font-weight:600}
.nav .btn{margin-left:10px;padding:.7em 1.3em;color:#fff}
.nav .btn:hover{color:#fff}
.nav .nav-cta-mobile{display:none}
.burger{display:none;width:46px;height:46px;border:0;background:transparent;cursor:pointer;color:var(--ink);padding:0;align-items:center;justify-content:center}
.burger span{display:block;width:24px;height:2px;background:currentColor;position:relative;transition:background .2s}
.burger span::before,.burger span::after{content:"";position:absolute;left:0;width:24px;height:2px;background:currentColor;transition:transform .3s var(--ease)}
.burger span::before{top:-7px}.burger span::after{top:7px}
.burger[aria-expanded="true"] span{background:transparent}
.burger[aria-expanded="true"] span::before{transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span::after{transform:translateY(-7px) rotate(-45deg)}
.nav-backdrop{position:fixed;inset:0;z-index:70;background:rgba(11,26,18,.45);opacity:0;visibility:hidden;transition:opacity .3s var(--ease),visibility .3s}
.nav-backdrop.is-open{opacity:1;visibility:visible}

/* ---------- hero ---------- */
.hero{position:relative;isolation:isolate;overflow:hidden;background:var(--green-deep);min-height:min(86vh,760px);display:flex;align-items:center;padding-block:90px}
.hero__bg{position:absolute;inset:0;z-index:-2}
.hero__bg img{width:100%;height:100%;object-fit:cover}
.hero::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,rgba(9,40,24,.80) 0%,rgba(9,40,24,.66) 38%,rgba(9,40,24,.22) 62%,rgba(9,40,24,.04) 100%)}
.hero__content{max-width:640px}
.hero h1{font-size:clamp(2.4rem,5.2vw,4.1rem);margin:15px 0 20px;font-weight:700}
.hero p{font-size:1.18rem;max-width:540px;color:rgba(255,255,255,.88)}
.hero__actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:30px}

/* ---------- page hero ---------- */
.page-hero{position:relative;isolation:isolate;overflow:hidden;background:var(--green-deep);padding-block:clamp(90px,11vw,150px) clamp(70px,8vw,110px)}
.page-hero__bg{position:absolute;inset:0;z-index:-2}
.page-hero__bg img{width:100%;height:100%;object-fit:cover}
.page-hero::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(9,40,24,.74) 0%,rgba(9,40,24,.78) 100%)}
.page-hero h1{font-size:clamp(2.2rem,4.6vw,3.5rem);margin:15px 0 14px}
.page-hero p{max-width:620px;font-size:1.12rem;margin:0}

/* ---------- intro / split ---------- */
.split{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(36px,6vw,80px);align-items:center}
.split--rev .split__media{order:2}
.split__media{position:relative}
.split__media img{border-radius:var(--radius);box-shadow:var(--shadow-lg);width:100%;aspect-ratio:5/4;object-fit:cover}
.split__text h2{font-size:clamp(1.9rem,3.4vw,2.6rem);margin-top:15px}
.media-tag{position:absolute;left:-18px;bottom:28px;display:flex;align-items:center;gap:12px;background:#fff;border-radius:var(--radius-sm);padding:14px 18px;box-shadow:var(--shadow)}
.media-tag img{width:52px;height:52px;border-radius:50%;box-shadow:none;aspect-ratio:1}
.media-tag strong{display:block;font-family:var(--f-head);color:var(--ink);font-size:1rem;line-height:1.2}
.media-tag span{font-size:.85rem;color:var(--muted)}
.checks{display:grid;gap:12px;margin:24px 0 30px}
.checks li{display:flex;gap:12px;align-items:flex-start;color:var(--ink)}
.checks svg{flex:none;color:var(--green);margin-top:3px}
.section--dark .checks li{color:#fff}
.section--dark .checks svg{color:var(--gold-soft)}

/* ---------- líneas de producto ---------- */
.lines{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--gap)}
.line-card{background:#fff;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);display:flex;flex-direction:column;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.line-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg)}
.line-card__media{aspect-ratio:4/3;overflow:hidden;background:var(--cream)}
.line-card__media img{width:100%;height:100%;object-fit:cover;transition:transform .6s var(--ease)}
.line-card:hover .line-card__media img{transform:scale(1.04)}
.line-card__body{padding:30px 32px 34px;display:flex;flex-direction:column;flex:1}
.line-card__body h3{font-size:1.55rem;margin-bottom:.4em}
.line-card__body p{color:var(--muted)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin:6px 0 24px}
.chips li{font-size:.85rem;font-family:var(--f-head);font-weight:500;color:var(--green);background:rgba(18,102,59,.08);padding:.35em .9em;border-radius:999px}
.line-card .link-arrow{margin-top:auto}

/* ---------- bloques oscuros con foto ---------- */
.section--dark{position:relative;isolation:isolate;background:var(--green-deep);overflow:hidden}
.section--dark .section__bg{position:absolute;inset:0;z-index:-2}
.section--dark .section__bg img{width:100%;height:100%;object-fit:cover}
.section--dark::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(9,40,24,.78) 0%,rgba(9,40,24,.72) 100%)}
.section--plano::after{display:none}

/* audiencias */
.audience{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.aud-card{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.16);border-radius:var(--radius);overflow:hidden;backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px);transition:transform .35s var(--ease),background .35s var(--ease)}
.aud-card:hover{transform:translateY(-6px);background:rgba(255,255,255,.13)}
.aud-card__media{aspect-ratio:4/3;overflow:hidden}
.aud-card__media img{width:100%;height:100%;object-fit:cover}
.aud-card__body{padding:22px 22px 26px}
.aud-card__body h3{font-size:1.3rem;margin-bottom:.35em;display:flex;align-items:center;gap:10px}
.aud-card__body h3 svg{color:var(--gold-soft);flex:none}
.aud-card__body p{font-size:.97rem;margin:0;color:rgba(255,255,255,.8)}

/* pilares */
.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.pillar{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.pillar:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.pillar__icon{width:56px;height:56px;border-radius:50%;display:grid;place-items:center;background:rgba(18,102,59,.09);color:var(--green);margin-bottom:20px}
.pillar h3{font-size:1.2rem;margin-bottom:.4em}
.pillar p{font-size:.97rem;color:var(--muted);margin:0}
.section--dark .pillar{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.16)}
.section--dark .pillar p{color:rgba(255,255,255,.8)}
.section--dark .pillar__icon{background:rgba(239,167,31,.16);color:var(--gold-soft)}

/* detalle de producto */
.product-detail + .product-detail{margin-top:clamp(70px,9vw,120px)}
.duo{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.duo img{border-radius:var(--radius);box-shadow:var(--shadow);aspect-ratio:4/3;object-fit:cover;width:100%}
.duo--3 img:first-child{grid-column:1/-1;aspect-ratio:16/10}
.duo:not(.duo--3) img{aspect-ratio:4/5}
.checks strong{color:var(--ink);font-weight:600}

/* galería de envases */
.gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.gallery figure{margin:0;background:#fff;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow)}
.gallery img{aspect-ratio:4/3;object-fit:cover;width:100%}
.gallery figcaption{padding:14px 18px;font-family:var(--f-head);font-weight:500;color:var(--ink);font-size:.98rem}

/* datos */
.facts{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px}
.fact{border-top:2px solid var(--gold);padding-top:18px}
.fact strong{display:block;font-family:var(--f-head);font-size:1.25rem;color:var(--ink);line-height:1.25;margin-bottom:4px}
.fact span{color:var(--muted);font-size:.95rem}

/* ---------- CTA ---------- */
.cta{position:relative;isolation:isolate;overflow:hidden;background:var(--green-deep);padding-block:clamp(80px,10vw,130px);text-align:center}
.cta__bg{position:absolute;inset:0;z-index:-2}
.cta__bg img{width:100%;height:100%;object-fit:cover}
.cta::after{content:"";position:absolute;inset:0;z-index:-1;background:rgba(9,40,24,.76)}
.cta h2{font-size:clamp(2rem,4vw,3rem);margin:15px auto 16px;max-width:760px}
.cta p{max-width:600px;margin:0 auto 32px;font-size:1.12rem}
.cta__actions{display:flex;flex-wrap:wrap;gap:14px;justify-content:center}

/* ---------- contacto ---------- */
.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,5vw,64px);align-items:start}
.contact-block + .contact-block{margin-top:30px}
.contact-block h3{font-size:1.15rem;margin-bottom:14px}
.contact-list{display:grid;gap:12px}
.contact-list li{display:flex;flex-direction:column}
.contact-list small{font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);font-family:var(--f-head);font-weight:500;margin-left:30px}
.ci{display:inline-flex;align-items:center;gap:10px;color:var(--ink);text-decoration:none;font-weight:500;word-break:break-word}
.ci svg{width:20px;height:20px;flex:none;color:var(--green)}
a.ci:hover{color:var(--green)}
.form-card{background:#fff;border-radius:var(--radius);box-shadow:var(--shadow-lg);padding:clamp(28px,4vw,44px);position:relative}
.form-card h2{font-size:1.8rem;margin-top:15px}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.field{display:flex;flex-direction:column;gap:7px}
.field--full{grid-column:1/-1}
.field label{font-family:var(--f-head);font-weight:500;font-size:.92rem;color:var(--ink)}
.field input,.field textarea{font:inherit;font-size:1rem;color:var(--ink);background:var(--paper);border:1.5px solid var(--line);border-radius:var(--radius-sm);padding:.8em 1em;transition:border-color .2s,background .2s}
.field textarea{min-height:150px;resize:vertical}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--green);background:#fff}
.form-card .btn{margin-top:24px}
.form-alert{display:none;padding:14px 18px;border-radius:var(--radius-sm);margin-bottom:22px;font-weight:500}
.form-alert.is-ok{display:block;background:#e3f3e8;color:#11552f;border:1px solid #b9dfc6}
.form-alert.is-err{display:block;background:#fbe7e5;color:#8a2219;border:1px solid #f0c2bc}

/* ---------- footer ---------- */
.site-footer{background:var(--green-deep);color:rgba(255,255,255,.72);padding-block:clamp(52px,6vw,74px) 30px;font-size:.97rem}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.5fr;gap:clamp(28px,4vw,48px)}
.footer-brand img{width:96px;height:96px;margin-bottom:18px}
.footer-brand p{max-width:300px;margin:0}
.site-footer h4{font-family:var(--f-head);color:#fff;font-size:1rem;letter-spacing:.04em;margin-bottom:16px}
.footer-links{display:grid;gap:9px}
.footer-links a{text-decoration:none;color:rgba(255,255,255,.72);transition:color .2s}
.footer-links a:hover{color:#fff}
.footer-contact{display:grid;gap:10px}
.footer-contact .ci{color:rgba(255,255,255,.78);font-weight:400}
.footer-contact .ci svg{color:var(--gold-soft)}
.footer-contact a.ci:hover{color:#fff}
.footer-credit{margin-top:40px;padding-top:22px;border-top:1px solid rgba(255,255,255,.12);text-align:center;font-size:.8rem;color:rgba(255,255,255,.6)}
.footer-credit a{color:inherit;text-decoration:none;transition:color .22s var(--ease)}
.footer-credit a:hover{color:rgba(255,255,255,.92)}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.is-visible{opacity:1;transform:none}
.reveal[data-delay="1"]{transition-delay:.1s}
.reveal[data-delay="2"]{transition-delay:.2s}
.reveal[data-delay="3"]{transition-delay:.3s}
.no-js .reveal{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  *{transition-duration:.01ms!important;animation-duration:.01ms!important}
}

/* ---------- responsive ---------- */
@media (max-width:1180px){
  .burger{display:inline-flex}
  .nav{position:fixed;top:0;right:0;height:100vh;height:100dvh;width:min(340px,86vw);background:#fff;flex-direction:column;align-items:stretch;gap:4px;padding:calc(var(--header-h) + 14px) 24px 30px;transform:translateX(100%);transition:transform .4s var(--ease);overflow-y:auto;z-index:80}
  .nav.is-open{transform:none;box-shadow:-20px 0 50px -20px rgba(0,0,0,.35)}
  .nav a{padding:.8em 1em;font-size:1.05rem;border-radius:var(--radius-sm)}
  .nav a.is-active{background:rgba(18,102,59,.08)}
  .nav .nav-cta-desktop{display:none}
  .nav .nav-cta-mobile{display:inline-flex;margin:14px 0 0}
  .burger{position:relative;z-index:85}
}
@media (max-width:1024px){
  .audience,.pillars{grid-template-columns:repeat(2,1fr)}
  .gallery{grid-template-columns:repeat(2,1fr)}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:880px){
  .split,.contact-grid{grid-template-columns:1fr}
  .split--rev .split__media{order:0}
  .lines{grid-template-columns:1fr}
  .facts{grid-template-columns:1fr}
  .media-tag{left:14px}
  .hero::after{background:linear-gradient(180deg,rgba(9,40,24,.72) 0%,rgba(9,40,24,.78) 100%)}
}
@media (max-width:560px){
  :root{--header-h:76px}
  body{font-size:1rem}
  .brand img{width:55px;height:55px}
  .brand__name{font-size:1.32rem}
  .hero{min-height:0;padding-block:72px 64px}
    .audience,.pillars,.gallery,.footer-grid,.form-grid{grid-template-columns:1fr}
  .line-card__body{padding:24px 22px 28px}
  .btn{padding:.8em 1.3em}
}